the exact branding process i use to build memorable brands from start to finish. whether you're a designer looking to level up your creative process or a business owner wanting to understand what goes into strong branding, this playbook walks you through every step of how i think, plan, and create. 
 
includes:
25+ page digital playbook
my complete branding & creative process
client research techniques
creative direction walkthrough
moodboard strategy
color theory & palette planning
typography selection process
layout & composition tips
logo development insights
client presentation process
website design strategy
interactive reflections, quizzes & exercises throughout
bonus: the designer's workbook featuring 6 printable worksheets:
brand discovery
creative direction
color planning
typography planning
brand audit
portfolio reflection
 
perfect for:
beginner & intermediate graphic designers
freelance creatives
branding designers
beauty industry designers
business owners wanting a stronger brand strategy
anyone tired of guessing their way through the design process
 
delivery:
digital download (PDF) delivered instantly after purchase.